Random Acts of Kindness Lead to a Great Brand

25 09 2009

As many of my friends know, I have a favorite watch. It’s a Tutima FX UTC, a chronograph which displays time in 2 time zones. It’s a beautiful watch and very functional. See www.tutima.com.

my watch

my watch

We all know times are difficult for many people and businesses. Yet, I want to point out a random act of kindness from the service center at Tutima that made me an even bigger ambassador for the Tutima brand.

My watch needed to be repaired. It needed a pusher (the little button that starts and stops the second hand for the stop watch). I received a quote and an estimate for an overhaul (cleaning) which it probably needs since I wear the watch basically everyday and it’s been about 4 years since the last “tune-up.” However, like many of us, I am watching my pennies and being, in part, an EIT (Executive in Transition) I was not amenable to spending a lot on the watch at this time. So I wrote back to Christina Pickens, the service manager at Tutima, and explained my circumstances.

I expected to get push back on the repairs and an attempt to make me feel guilty about having an expensive watch and not taking care of it. However, instead I received a nice note which basically said she understood these times are tough and whenever I wanted it overhauled they would be glad to do the job. Not only that, I received a discount on the repair I agreed to and without asking for one! I found the note particularly interesting because I did not expect it and because of her empathy.

How many times during this recession have you seen such random acts of understanding and kindness? Rather, I normally see the service providers trying to take advantage of the unfortunate. In the grand scheme of things, fixing my watch is not a huge issue. But, to me, this experience was quite touching and because of it I am an even more committed advocate of Tutima and a bigger brand ambassador.

When I can, in the future, I guarantee that I will purchase another Tutima watch, probably the Eurofighter Typhoon or the Flieger Chrono F2. And in the meantime, I will wear my current watch with pride and tell my story to all who will listen. It’s a great example of customer service and I commend Christina Pickens and Tutima.








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